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Products/Services Research
If you are organizing a corporate event then it is necessary for you as an event manager to do research of the products/ services promoted and sold by your corporate client.
· - Find out how the company promotes its products
· - How the company wants to build/enhance the image associated with its product (also known as the brand image)?
· - What is the market value and market share of the company and its products?
· - Who are the customers of the product?
· - What are the features of the product?
· - What are the advantages and disadvantages of the product in comparison to competitors' products?
